Online gambling technology provider NYX Gaming Group has struck a deal to acquire UK-based gaming content provider Betdigital.

On Tuesday, the Toronto-listed NYX announced that it had agreed to pay a maximum £24.5m for Betdigital, based on an undisclosed upfront cash payment and an earn out over three years. The total payable is based on a 2.51x multiple of Betdigtal’s earnings.

Launched in 2011, Betdigital provides gaming content and systems to online, mobile, interactive TV and land-based gaming platforms in the UK. Betdigital CEO Heath Samples said his firm would “help NYX gain maximum returns from their plays for omni-channel expansion.”

NYX CEO Matt Davey said Betdigital’s “unique flavor of regional expertise and omni-channel content” would allow NYX to “strengthen our reach and underpin the global content strategy of the company.” Davey said both NYX and its new OpenBet division – a Betdigital customer since 2013 – would benefit from the Betdigital bolt-on.