WhichBingo recently released their inaugural Online Bingo Annual Report 2016 at the ICE and London Affiliate Conference 2016. The report gives a review of the online bingo market covering topics like TV advertising spend by brand, social media usage and SEO performance as well as site launches and closures. The report also features the largest ever survey of bingo players by any bingo affiliate, offering unique insight into player likes, dislikes and habits. Also included in the report are a number of industry leader’s views on what the online bingo industry might look like in 2016 and beyond.

Here are a few highlights and snapshots from the report.

TV Ad Spend 2015

2015 was a record breaking year for the igaming market and for bingo particularly, with an estimated £56m spent in the period from December 2014 to November 2015 on TV Ad spend.