Many industries suffer a lack of corporate social responsibility (CSR). Facebook is accused of not policing fake news. Banks are accused of deceiving customers. As a result of increased scrutiny and pressure, one consultant says online gambling represents the model of vigilance in this respect.

Aideen Shortt spoke to Gambling Insider for an upcoming edition of their magazine. She said, “More is being done in the online gaming industry – by genuine responsible choice and by enforced legislation – than in any other industry I can think of.”

Shortt cites a laundry list of reasons for why this is the case. Online gambling has to adhere to multiple jurisdictions, counter-terrorism and money laundering laws, responsible gambling laws, and, in effect, stay a few steps ahead of regulations to curry favor with politicians. As a result, online gambling operations are run more ethically and responsibly than many other industries.

“How can we reasonably do anything more?” said Shortt. “Yes, the occasional vulnerable person slips through the net or an advert pushes ASA (Advertising Standards Agency) boundaries – and the world goes mad as if we’re killing kittens.”