The new Apple Watch wearable device won’t even begin shipping until April 24 but gambling operators are already lining up to ensure customers have the option of wagering via their new toy.

Apple has traditionally kept a tight leash on betting apps in its App Store, removing apps from that conflict with local gambling laws. In 2013, Apple yanked PokerStars and 888 Holdings’ online poker apps from the Australian App Store because the country only permits online sports betting. More recently, Sweden convinced Apple to purge online gambling apps from the Swedish App Store because they were stealing the thunder of local monopoly Svenska Spel.

The Aussie division of UK-listed betting operator Ladbrokes is claiming to be the first bookie to receive Apple’s approval of a new Apple Watch betting app (pictured). Ladbrokes Australia chief information officer Scott Hutchens told Horseracing.com.au that the Apple Watch extension “communicates with the main Ladbrokes iOS app and will enable customers to actually bet directly from their wrist.”

Hutchens said mobile wagering accounted for more than 50% of total betting turnover, “with the phone the primary device.” But Hutchens insisted the Apple Watch app was “more than just novelty … It is unprecedented design and the simplest betting interface in the world.” Ladbrokes Australia’s boffins reportedly churned out the Apple Watch app in less than a month.