The online gambling industry has a serious millenial problem. Despite impressive growth in recent years, gambling participation in the UK among 16-24-year-olds is at 35%, down from 51% in 2014, according to data from the UK Gambling Commission.
Instead of casino favourites like roulette, millenials are more likely found playing games of skill, whether that be Fortnite of social gaming classics like Candy Crush.
With online gambling operators looking to the future in an ever more consolidated industry, could a new breed of skill-based gambling games bring millenials back to the table?
Michal Palecek, CEO of skill-based games developer Chopsticks in the Apps, is available for interview on the subject.