Automated technology streamlines bespoke TV channel production

10th July 2017 – Paddy Power has agreed a five-year deal with leading live pictures and data supplier SIS (Sports Information Services), to offer its customers a more personalised in-shop live sports betting experience.

The service, which is now live throughout the operator’s retail estate, sees SIS provide branded retail TV channels with full Paddy Power TV (PPTV) branding.

Paddy Power is the first bookmaker to benefit from SIS’s latest production technology, Complex Automated Production (CAP), which significantly streamlines the production process, allowing the operator much greater autonomy and flexibility over specific schedules across different shops. CAP enables operators to access a greater variety of content, broadening the appeal of shops to newcomers.