Paddy Power has launched an advert for Grand National, which will be held on on April 9–11 at Aintree Racecourse, featuring Ruby Walsh jumping over a moving vehicle while riding a race horse.
The bookmaker’s 22-second advert shown Irish jockey Walsh riding Ballycasey and started the video by saying, “This is how I’ve been getting ready for this year’s Grand National.”
Paddy Power claimed that Walsh jumped straight over the car, which was said to be travelling at 40mph.
In February 2012, Paddy Power also produced a controversial advert ahead of Cheltenham Festival featuring a hitman firing tranquillizer darts at unsuspecting members of the public, promising to “take care of the chavs – veterinary style” (inspired by loutish race goers fighting at Ascot) and another advert with transgender race goers, inviting viewers to spot the “stallions from the ‘mares.”