(London, UK – 24 August, 2018) Pala Interactive, one of the leading online casino brands in the regulated New Jersey iGaming market, has selected Betgenius to boost its customer acquisition strategy.

The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying.

Betgenius, voted Acquisition and Retention Partner of the Year at the 2018 EGR Awards, runs a specialist digital marketing agency that helps over 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers.

Jeremy Clemons, Chief Marketing Officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.