Penn National makes sports betting moves in three states

West Virginia’s sports betting market will go live on September 1, bringing the number of legal wagering US states to five.

On Friday, Penn National Gaming (PNG) announced that its Hollywood Casino at Charles Town Races expects to launch sports betting on September 1. The new sportsbook will be powered by the US division of UK bookmaker William Hill.

The sports betting regulations that West Virginia approved earlier this year also allow for online and mobile wagering, but PNG’s announcement made no mention of any online or mobile plans, focusing instead on the number of big-screen televisions that it’s installing in the new sportsbook, which will be situated near the Hollywood venue’s Skybox Sports Bar.

Last month, PNG CEO Timothy Wilmott said his company wouldn’t be making any “huge investments” in sports betting, touting the product as more of another way to coax customers to visit its gaming venues rather than as a significant standalone revenue stream.