Perform Group, a world-leading digital sports content and media group, today announces the launch of its latest innovative Betting Solutions product at this year’s ICE.

Perform’s newest product (following the announcement of Opta-powered Football Visualisation)   will allow clients to add their own commentary (in any language) over the top of any selected live stream, and deliver personalised messages to their customers in real-time. The commentaries can be added from anywhere in the world, as the service requires only an internet connection.

The product builds on Perform’s industry-leading Live Streaming rights portfolio (which includes La Liga, Ligue 1, full coverage of the WTA Tour, Wimbledon and FIBA), providing more than 18,500 plus events per year, across 16 sports.

Clients will be able to build their brand, drive interest in their betting markets and promote upcoming events via their service.