Artificial Intelligence (AI) technology is increasingly entering the business world, and it’s started to make its impact felt in the gambling industry. Persado helps marketers create better copy by applying artificial intelligence to word choices, to develop the most impactful advertising possible. Paul McNea, director of business development at Persado, joined our Stephanie Tower to talk about what his company offers.

Loading the player…

jwplayer(‘camediasplayer-394338-2’).setup({

file: “http://30.cdn.bit2host.eu/videos/persados-paul-mcnea-creative-ai-can-help-operators-convert-better-video.m4v”,