Poker great Phil Ivey is among the celebrities featured in a new ad campaign for the 2015 Chrysler 300 sedan.

The first 60-second commercial (viewable below) of Chrysler’s new ‘Drive Proud’ campaign features Ivey and a number of other “kings and queens of America” striding regally toward, er, something or other.

While they’re walking, Game of Thrones’ star Peter Dinklage adds an appropriately ominous voiceover about how there’s no “royal blood” in the US of A, and thus all the goodies are just waiting for people of suitably bold and dynamic personality to “reach out and take it.” (We don’t actually think Dinklage is suggesting you walk down to your local Chrysler dealer and just take a 300 off the lot, but you’ll never know until you try, will you?)

In addition to Ivey – identified in the accompanying presser as a “professional gambler/entrepreneur” – the spot features San Antonio Spurs assistant coach Becky Hammon, Reddit cofounder Alexis Ohanian, photographer Kwaku Alston, restaurateur Caroline Styne and a few others. None of the individuals are identified by name in the spot, leaving it up to the viewer to use their Audubon Field Guide of Minor American Celebrities to identify these uncrowned royals.