PhilWeb eyes to reclaim Philippine market share with ‘Viva Las Vegas’

Philippine-listed game technology provider PhilWeb Corp. planning to recoup its market share in the country after more than one-year hiatus in the gambling scene.

The Manila-based firm is ramping up its marketing campaign, particularly on social media websites, and will introduce new eGames content for players in the next few months to help raise awareness about their brand and products, according to PhilWeb President Dennis Valdes.

Valdes admitted that they have lots of catching up to do after the Philippine Amusement and Gaming Corporation (PAGCOR) ordered PhilWeb’s closure in 2016. For this year, Valdes said they are targeting to shore up the number of its eGames sites from 41 to 100 for this year.

“If you look at PhilWeb prior to its closure in 2016, we had the players and we had almost the entire market. We were doing some marketing before but there was really no need to do too much marketing. But time has changed,” Valdes told CalvinAyre.com at the sidelines of the launching of Habanero’s Viva Las Vegas platform on the company’s system. “We are trying to get back our market share and the way we can do that is via marketing.”