Italy’s online gambling licensees now include Pinnacle and 1xBet, who may have a hard time raising local brand awareness under the market’s new advertising restrictions.

On Monday, Italy’s Agenzia della Dogane e dei Monopoli (ADM) regulatory body issued its new official list of online gambling concession holders who have been granted approval to operate until December 31, 2022. The list includes 66 companies plus an additional four whose operations face certain restrictions.

Italy opened its latest online gambling license derby in January 2018, and the government originally expected to issue up to 120 permits. The licenses carry a price tag of €200k, and the government originally hoped to raise significantly more than the €13.2m it will realize from the actual number of permits issued.

The full list (viewable here) includes new arrivals such as Pinnacle, the Malta- and Curacao-licensed online betting giant that opted against pursuing a UK online gambling license last May. Apparently, Italy’s charms proved more alluring.