The B2B arm of online bookmaker Pinnacle has inked its first client thanks to the company’s eSports betting experience.

On Thursday, Pinnacle Solution announced it had reached a deal with Asian BGE, part of the AsianLogic family of gambling brands and parent company of Dafabet, Nextbet and Zipang Casino, among others.

The deal calls for Pinnacle Solution to supply its eSports iFrame API to Asian BGE’s gaming brands. The iFrame includes a sportsbook skin, mobile-compatible site and risk management service.

While eSports’ popularity is rising in Western markets, it enjoys a much wider following across Asian markets, making it a welcome alternative to Asian-facing bookmakers’ traditional sports offering.