Gamblers are creatures of habit, and with good reason. If it’s not broke, don’t fix it. This applies to how they interact with online gambling operators in every way. The website has a fresh new look? They don’t know if they like it yet. A new policy being enforced at the poker tables? This changes too much! Where it really gets serious though is when it affects their money, and all too often that comes down to payment providers.

In my previous life, I worked in customer service for an online gambling site. By far, the toughest type of call I could ever hope to handle was just after a payment provider denied a player service, or just plain stopped operation.

It gets personal.

“Is there something wrong with me? Am I doing something wrong? Why can’t I use my money any way I want to?” These are the types of things a player wonders when they can’t use their favorite payment provider all of a sudden. On occasion, they’ll be understanding of the situation and move on to the next suggested option. More often, they’ll blame the operator for giving them another financial headache. In the majority of cases, we’d lose a valuable player because the headache of learning a new option just wasn’t worth it to them.