(London, UK – 11 September 2018) PlayOJO, one of the world’s fastest growing and most innovative online casino brands, has partnered with Betgenius to roll-out a series of highly personalised digital retention campaigns.

This will enable the award-winning casino to exploit Betgenius’ specialist marketing tools that identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency.

Further in-depth analytics and micro-segmentation will allow PlayOJO to engage their active player base with precise messaging to maximise the value of each customer.

Samit Dutta, Head of Digital at PlayOJO, said: “In the last year we have grown from new kid on the block to an established brand fighting for a top five share of voice in the UK. We’ve done this by understanding the importance of retention and really caring about getting our customers to engage more with PlayOJO.