March 2017 –  Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology, has reported record-breaking shop SSBT performance during the Cheltenham Festival.

Turnover was up substantially on the previous weekly records during the Festival, as customers took advantage of new features including Best Odds Guaranteed and Lucky Bet Concessions.

It was the first Cheltenham Festival since PBS launched its innovative Racing Post product, which includes a full suite of integrated content appealing strongly to the low-mid staking recreational customer.

Betting during the festival also saw the share of bets on multiples such as Lucky 15s and Trebles grow as more customers adopted the wider functionality of the SSBT, migrating towards the higher margin, non-singles bet types.