Launch underlines Playtech’s leading position in Europe’s regulated markets following multi-year deals in Portugal, Czech Republic and Poland in 2018

London, 14 January 2018 – Playtech, the world’s leading omni-channel gaming company, today confirms its launch into the regulated Swedish market on 1 January 2019, as it continues to build on its leadership position in regulated markets across Europe.

Playtech was one of the first technology companies to launch industry leading brands following the regulatory changes which came into effect at the start of this year. Playtech partnering with leading betting operators bet365, Paddy Power Betfair and others to bring its industry-leading products to Sweden. In addition, Playtech’s Swedish specialist content studio Quickspin launched 30 of its most popular titles on the first day of regulation on 1 January 2019.

Swedish consumers will see Playtech’s industry Casino and Live dealer products available through bet365 and Betfair, while Bet365 will also carry Poker games.