Enhanced Playtech Open Platform (POP) launches as next phase of innovation to transform content creation & discovery

London, January 8th 2019 – Playtech, the world’s leading omni-channel gaming company, today announces the launch of the enhanced Playtech Open Platform (POP), its new industry-leading content aggregation technology.

The enhanced Playtech Open Platform is integrated with Playtech’s industry leading data driven IMS platform, allowing POP customers to access benefits of the Playtech Engagement Centre. Playtech has also connected the open platform with its new content discovery system Marketplace – ultimately changing the way the industry discovers, configures and accesses gaming content.

POP delivers Playtech’s licensees aggregate content from the leading games developers in the industry on to one single platform, significantly simplifying third-party content aggregation. POP provides operators with access to a growing library of leading industry suppliers, including IGT, Red Tiger and Blueprint.