B2B games platform Playzido today announced a new partnership with leading operator LeoVegas Gaming Group for the distribution of its games to the group’s brands in the UK.

The partnership will see LeoVegas Gaming Group immediately launch a number of games across their twelve B2C brands, that include the popular sites Bet UK, Pink Casino and 21.co.uk. Included in the portfolio of games are Endemol Shine Gaming’s Deal or No Deal titles and Oliver Twist.

All games delivered via the Playzido platform will benefit from Playzido’s innovative marketing features such as the Free Spins Factory functionality, allowing them to promote the Playzido games to their customers in new and exciting ways.

Stuart Banks, MD, Playzido said, “It’s fantastic to get our games live across the LeoVegas Gaming Group´s sites. With our Deal or No Deal suite of games, we have a brand that has enjoyed sustained success in the gaming market for over a decade and we’re confident that they will perform well on their different brands alongside our broader portfolio.”