Poker Affiliate World has agreed a new deal with Draftkings enabling their parent company iBus Media to enter the North American market place for the first time since Black Friday. 

PokerNews have cemented their relationship with the Daily Fantasy Sports (DFS) market, after their parent company iBus Media agreed a deal with Draftkings that will see the pair create a new cost per acquisition (CPA) structure, allowing affiliates of all kinds to benefit from referring players to the highly successfully DFS site.

The relationship will be managed through iBus Media’s affiliate marketing arm PokerAffiliateWorld.com (PAW). The news is further evidence of iBus Media’s intention to get heavily involved in the DFS market. In March, iBus Media acquired the DFS portal FantasyWired.com. Speaking at the time of the acquisition iBus Media Chief Creative Officer, Matthew Parvis, told PokerNews that they had ‘been keeping a close eye on the daily fantasy sports space for a while,’ and the purchase of FantasyWorld.com, ‘represented a great chance for the group to further explore the vertical and put the experience gained in the poker industry at the service of daily fantasy sports enthusiasts.’

This is further evidence of that exploration.