Two new sponsorship deals to catch up on including the World Series of Poker inking a deal with the gaming chair specialists DX Racer, and Poker Night in America shaking hands with the tequila expert Kimo Sabe.

The World Series of Poker (WSOP) is the Superbowl of Poker, so it makes sense that the top brands in the business would want to cut a deal with the most prestigious poker tour in the world.

The latest to partner with Caesar’s baby is the gaming chair specialists DXRacer and with the mantra Sit Better, Work Harder, Game Longer, can you think of a better partnership?

DXRacer is a brand that specialises in video gaming with a focus on the perfect gaming chair. Prices range between $339 – $700, and they also offer a selection of office chairs, to prevent people like myself turning into Quasimodo. They have physical showrooms in Anaheim, California and Whitmore Lake, Michigan, and are a regular face on the game exhibition circuit.