Poker Central’s streaming video on demand (SVOD) service PokerGO, will begin a new live series of Poker After Dark starting August 7 and running the whole year. 

Poker Central is fast becoming the Netflix of poker. Both companies launched their digital product by showcasing a lot of old crap we had all seen before. Both realised that people wanted something more, and delivered.

Netflix studied their customers and came up with some of the most absorbing original content in the business. Poker Central sent their 24/7 TV channel to the rail and replaced it with a new online presence, and the streaming video on demand (SVOD) service PokerGO.

Instead of watching reruns of the World Series of Poker (WSOP), PokerGO struck a deal with the hosts and ESPN to provide over 60 hours of live coverage of the WSOP Main Event and most interesting side events. Instead of watching High Roller tournaments from the early 2000s, PokerGo added the Aria High Rollers to the TV Guide. And instead of watching reruns of Poker After Dark, PokerGO is launching a new season of Poker After Dark.