In this week’s episode of Pokerography Lee Davy takes a second look at the Paul Arden treatise on creativity and excellence, It’s Not How Good You Are, It’s How Good You Want to Be, and pulls another five rabbits out of the hat.

 Welcome back to another installment of Paul Arden’s classic on how to be a creative thinker, brand, or company – It’s Not How Good You Are, It’s How Good You Want to Be and how we can absorb his lessons into our poker game.

1# Accentuate the Positive; Eliminate The Negative

In the late 90s early 2000s, the path to a sponsorship deal with a major online poker room was to look good and win a few titles. The move away from television and into diverse digital products consumed via desktop, tablet, and mobile has changed all that.