Lee Davy sits down with PokerStars’ Director of Marketing, David Carrion, for an update on the marketing and branding used to drive interest in the $25,000 buy-in PokerStars’ Player’s No-Limit Hold’em Championship.

It’s one thing to tell people you’re going to host the most ambitious $25,000 buy-in poker tournament the world has ever seen. It’s another thing entirely to make it happen.

I’m not saying for one minute that David Carrion shoulders the entire burden of this tournament, like the Titan, Atlas, but the title ‘Director of Marketing’ is a hint that he has a vested interest in the event doing well.

As a man who loves his role.