PokerStars have partnered with the digital media kings Unilad, and the World Series of Poker has agreed to auction one of the spare Tag Team bracelets on eBay with the proceeds going to Raising for Effective Giving.

PokerStars and the British Internet media company, Unilad, have entered into a global partnership that will see the pair co-create digital media content.

Unilad began life in 2010, quickly becoming the number one university student’s lad’s mag in the UK. They currently have a reach that extends to over a billion weekly users, including one of the most viewed Facebook pages in the world.

Poker and lads mags go together like an armchair and a TV, so the deal should suit both companies down to the ground. PokerStars recently launched the #Gameon social media campaign featuring Usain Bolt and Kevin Hart. Unilad covered the launch with an article on their wesbite.