PokerStars set out to prove they’re still the Daddy with a repeat Sunday Million $10 GTD special, after falling short by $1.2m the first time around.

I’m not afraid to get toe jam under my fingernails; it’s a question of priorities. You can’t do everything, choose wisely. That’s why I’m picking a cleaning company to tidy up my shit for a couple of hours a week. I don’t want any old cleaning company. I want one that uses products by Method.

I’ve never visited Method’s website. I’ve never seen an ad. I’ve never seen one of their products. I want to use their products because trusted sources sing their praises. I value this word more than the brand. 

“Everything we do shouldn’t just inspire people to be customers,” says Eric Ryan, co-founder of Method,”but it should inspire them to be customers and then go out and talk about it.”