PokerStars unveil a new celebrity charity online poker show featuring the likes of Cristiano Ronaldo, Neymar Jr, Aaron Paul, John Boyega, Mireia Lalaguna Royo, and Sara Sampaio.

There was a time when you would have thought an online poker room was barmy for using people who didn’t know how to play poker to promote their game.

For many years, online poker rooms used poker’s golden oldies to promote the game. Back then, the focus was on the poker player, so it made sense. Today, that emphasis has shifted. Online poker rooms don’t care about poker players. They care about plumbers, gas fitters, and nurses.

Full Tilt adverts used to suggest that you learn, chat and play with the pros.