Affiliate programme for newly-launched sports betting and casino brand will be managed by Income Access using its software and affiliate network 

Montreal, QC. 24th October 2018 – PowerPlay, the newly released sports betting and casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider, to grow player acquisition in Central American and Caribbean markets with a future focus on South America and beyond. The new programme will be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team using the Income Access Network.

PowerPlay delivers gaming experiences that are tailored to the Central American and Caribbean markets, where football, cricket, tennis and basketball are especially popular. Powered by the London-based gaming and betting platform provider FSB, the brand offers players advanced in-play odds and competitive pricing on sports from world-wide markets. Players can also enjoy slots from Microgaming and live casino games from Evolution Gaming.

Affiliates of the PowerPlay programme will have access to expert support and marketing materials to help promote higher rates of player acquisition. Managed by Income Access’ experienced in-house affiliate managers, affiliates will also be able to make the most of the Income Access affiliate management software and its full suite of reporting tools. The PowerPlay affiliate programme will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth.