Premier Punt is delighted to announce an exciting new partnership with Bauer Media UK, ahead of the 2017/18 English Premier League season. Bauer Media UK reaches over 25 million consumers through their portfolio of multi-platform media and entertainment brands and as part of this, run a family of 43 local radio stations located in the major cities in the UK – “The Bauer City Network”.
At the beginning of the 2017/18 English Premier League season – Premier Punt and The Bauer City Network will release a branded version of its flagship Daily Fantasy Sportsbook app and website – which will be known as “6-SHOT Fantasy Football”.
6-SHOT will initially be promoted across The Bauer City Network, offering 7 million regular listeners all the same fantasy football gameplay as seen on Premier Punt’s own app and website. There will be regular free to play contests promoted on-air across stations such as Key 103 in Manchester, Radio City in Liverpool and Forth 1 & Clyde 1 in Edinburgh and Glasgow respectively, where users will play for free cash prize pots and also have access to the Daily Fantasy Sports Contests.”
John Gordon, CEO of Premier Punt speaking at the launch of the Partnership: “Bauer Media UK and in particular The Bauer City Network really are the perfect partners for our business. Stations in the Bauer City Network champion local communities, strive to deliver a relevant localised offering and unite their listeners in the places they live.”