When it comes to revenue growth, casino operators in the Southeast Asian region may learn a thing or two from Macau Cotai Strip’s business model, analysts said.

Speaking before the ASEAN Gaming Summit 2018 in Manila, Bloomberg analyst Margaret Huang emphasized the importance of the premium mass sector as revenue streams for brick-and-mortar facilities operating in Southeast Asia.

Huang described premium mass as players who are awash with money and yet fall short to the category of VIP players. She said these premium mass players like to be pampered and be treated like VIPs.

“That in itself is an opportunity,” Huang said. “It’s a segment that Macau is going after and these guys can very easily come in here (ASEAN) and roll the way they roll and come in as a VIP player.”