The Swedish state-owned gambling operator Svenska Spel has inked a three-year deal to become the primary sponsor of the Swedish Esports Federation pumping more validity into the burgeoning sport.
We have been so foolish.
While we sit at home counting our pennies, as the wife flicks through the catalogue searching for a top of the range nuclear fallout shelter, it’s not the North Koreans we should have been worrying about.
It’s the Swedes.