26th September, 2017 (Tel Aviv) – Data-driven marketing specialist Beehive has agreed a deal that will see white-label casino supplier ProgressPlay migrate to its platform from its previous provider.

ProgressPlay supplies more than 100 skins with its full turnkey solution, and has opted to integrate the Beehive marketing platform to provide data-driven retention and conversion support.

The migration follows a review of ProgressPlay’s marketing function.

Itai Loewenstein, CEO at ProgressPlay, said: “Operators using our white-label casino solution demand the very best in data-driven marketing, so it made sense for us to migrate to the Beehive platform.