Limassol, February 1, 2018 – PropellerAds, a leading global advertising network, has announced a launch of a new ad format on its Self-Serve Platform as well as for its managed clients. Push Notifications are intended for both desktop and mobile devices. New release underscores company’s unique ability to modernize and expand the scope online advertising opportunities.

Previously available solely to app owners, Push Notifications service now allows advertisers to take advantage of the format, giving additional exposure beyond their limited existing audience. The company states that their Push Notifications subscriber database has now reached a 60 million users mark, and continues to grow dynamically.

The service at its core is a way for brands to adopt efficient direct communication with a customer. Closed beta testing results revealed that Push Notifications outperform conventional ad formats with an average сlick through rate of 15%.

Furthermore, this ad format equips eCommerce professionals and affiliate marketers with an essential tool for connecting with the audience even when the user is not browsing the website or interacting with an app. New PropellerAds technology empowers advertisers to deliver time-sensitive marketing messages to the right customers and in a timely manner, providing exceptional online visibility.