Automation of customer support in Asia-Pacific is not a new trend.

AI-enabled chatbots promise to support customers with instant turnaround, increased agent productivity, and superior data collection for business process analysis.

However, enterprise call centers throughout the Asian region still suffer from unnecessary manual steps in the automation pipeline. Often, this is due to fragmented solutions with an overreliance on Natural Language Processing (NLP) engines that are English-based and ill-suited for the nuances of local, multilingual chat.

To solve this problem, Sinitic has applied a new solution in two regional niche industries: Regtech, automating multilingual financial consumer complaints for the Central Bank of the Philippines; and iGaming, automating multilingual customer support requests for online gaming operators.