Tuesday 5th March, 2019 – The countdown is underway to the sixth edition of SBC’s Betting on Football. Over 2,000 industry leaders will descend on the home of Chelsea Football Club, Stamford Bridge to view the latest products and services showcased by 40 exhibitors. The event will also open the floor to 200 expert speakers including Racing Post’s Head of Digital Will Fyler, discussing the topics affecting the industry today.

Racing Post B2B, once again in attendance, will launch its new sports betting brand, Intellr. The expert sports betting content provider gives bookmakers and their customers key stats, analysis and predictions for 20 sports across hundreds of markets in over 70 languages

Intellr’s flagship product is an in-play football product that provides customers with reliable, high-quality live tipping content. The smart, responsive and agile product bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds alongside bet-prompting information.

Previewing Betting on Football, Racing Post B2B Director, Eugene Delaney spoke on the excitement of the new brand: “I am looking forward to be back at Betting On Football as it is a good place to see how our industry has grown over the year and what exciting ideas exhibitors have to offer. This year is different for us as we have the launch of our new sports brand Intellr, and it’s in-play football product. With the in-play market expanding rapidly, it was vital we entered it with a product that could add even more value to the bookmakers in-play offering. Betting On Football provides us with the perfect platform to showcase this product and reach new audiences”.