Many are now calling for affiliates to get involved with the gambling industry’s public perception, and help with regulatory matters. A huge proponent of that is Responsible Affiliates in Gambling (RAiG) Chairman, Clive Hawkswood, who sat down with our own Becky Liggero Fontana to offer his thoughts on how affiliates can do their part.

The team Hawkswood leads at RAiG are focused on responsible marketing by affiliates and raising the ethical standards across the affiliate sector. Hawkswoods believes that they are slowly winning the battle of public perception in the U.K. with the U.K. Gambling Commission (UKGC) acknowledging that “that compliance if anything is better than ever.” That positive starting point has led to RAiG proposing that the UKGC deal directly with affiliates over regulation issues. 

[youtube https://www.youtube.com/watch?v=H4D9JDeD10U?feature=oembed&w=640&h=360]

“We’ve adopted a position saying well look let’s cut out the middle man regulate us directly. It doesn’t have to be heavy-handed,” said Hawkswood.