On March 11, online affiliate and content marketing provider Raketech confirmed that they had completed their acquisition of the iGaming affiliate network Lead Republik. This should help the company to strengthen its position as they look to further their global expansion strategy.

Raketech explained that they had “delivered on an important milestone on the company’s geographical expansion strategy by announcing that it acquires all assets of Lead Republik Ltd.” They added that the acquisition should mean that “Raketech’s revenues outside the Nordics are expected to reach approximately 20 percent of the group’s total revenues.”

The purchase price for Lead Republik was €1.4 million, with the possibility of additional payments being made dependent upon performance measures being met.  As part of the acquisition, all of the staff at Lead Republik will join Raketech.

Raketech CEO Oskar Mühlbach stated, “This acquisition is ticking a lot of strategic boxes, as it gives us further footprint in markets important for our key partners at the same time as it contributes with technical know-how in form of a high qualitative technical platform together within competence within conversion optimization and paid media. We further see strong synergies when combining Lead Republik’s offering with our know-how, within organic search.”