Five-time world champion Ronnie ‘The Rocket’ O’Sullivan will be sending delegates ‘Snooker loopy’ at this year’s Betting on Sports conference in London (18-21 September).

Appearing as an ambassador for BetCris alongside the operator’s UK representative Hilly Ehrlich, the Rocket is set to play a starring role in a session dedicated to why snooker is such a good fit with the bookmakers, held as part of the ‘Sport in Focus’ track at #boscon2018.

This full day track will cover key issues from eight leading sports, including transforming fan enthusiasm for darts into betting interest and countering the threat of match fixing in tennis to secure more commercial ties with the bookmakers.

Held in the Aintree Suite at Olympia Conference Centre, the track will also deliver insight into building a rugby audience ahead of Japan 2019, harnessing the continual growth of basketball, tackling cricket’s integrity issues and supporting a golfing fraternity that seemingly holds no interest in the betting sponsorship model.