Russian online bookmaker traffic falls 11.5% in 2014

Russian gaming company First Gaming, which operates under the brand name Rub90, has released a study of the country’s bookmaking industry in 2014.

There were 5,518 land-based bookmaking outlets in Russia in 2014, 354 more than in 2013. However, the 7% growth rate pales in comparison to 2013’s 53% and 2012’s 69%. Seventy of 2014’s new shops opened in the Krasnodar region, while 60 opened in the Moscow region (44 within the city itself). Of the 10 regions studied, only Sverdlovsk and Samara recorded year-on-year declines. (Read full results of the study – in Russian – on Bookmakersrating.ru.)

In terms of market share, Fonbet remains the land-based betting titan with 21.4% of issued bookmaking licenses. Baitbet was a distant second with 14.3%, followed by Bookie Pub (1XBet) at 11.6% and lottery operator Bingo Boom at 10.1% (although Bingo Boom doesn’t offer sports betting). The rest of the chart ran as follows: Euromir (8.9%), Liga Stavok (8.8%) and all others (24.9%).

Fonbet also ruled the online betting market, as its site recorded 2.5m visits per month. Marathonbet.com was next at 2.2m monthly visits with BetCityru.com in third at 1.6m. The rest of the pack finished thusly: 1xbet.com (1.5m), Parimatch.com (1.1m), Zenitbet.com (1m), Baltbet.com (550k), Ligastavok.com (500k), Olimp.kz (350k), WinLineBet.com (250k), with Favbet.com and Tennisi.com each notching around 100k.