Gaming is changing. The way people play, and pay for games, is rapidly changing, as technology advances at an ever increasing rate. Games that were traditionally played on consoles and browsers are moving towards mobile devices. Many new game developers are uploading to the cloud, and developing games purely for the mobile market and for social markets such as youtube and facebook.
The way people play is changing. Gamers like to be able to download games for free, with payment only starting in order to access higher levels within a game. And the audiences have changed. Die hard gamers and teenage males who used consoles have been joined by a much wider mobile audience, including more women and children. When payments managers are asked who their primary audience is they mention women between 30-40 years old!
The fast pace of change in the way people play has necessitated a similar change in payment methods. SafeCharge is leading the way in the development of better and safer payment methods to make the whole payment process quick and easy for both players and merchants.
Yuval Ziv, COO SafeCharge International, can talk about the changes in payment methods that are taking place: