SBC is bringing together the most influential companies in the betting and gaming industry with the launch of the exclusive SBC Leaders operators association.

The group has been formed to provide a forum for the leadership teams of the premier operators to share ideas, promote innovation in the sector, collaborate on major issues, and work to enhance the industry’s reputation.

The membership of SBC Leaders will consist of international operators invited to join as a result of achievements that have helped the entire industry to progress and grow, along with the trade associations that represent the sector in discussions with legislators. 

When considering companies for inclusion,a particular emphasis is placed on work in the fields of safer gambling and customer care, product and technology innovation, and corporate social responsibility, along with new market development and revenue growth.