SBC has moved to further strengthen its close associations with the world’s leading sports betting and igaming operators with the appointment of Kelly Kehn to the key role of Global Relationships Director.

Kehn is highly-regarded in the gaming industry, holding a number of senior positions over the last eight years, most recently as the Co-Founder of All-In Diversity Project, the not-for-profit initiative driving diversity, equality and inclusion in the sector.

An MBA graduate of NYU’s Stern School of Business, her career has included leadership roles in marketing, operations, management and sales in the US, Canada and UK, during which she has designed and successfully delivered multiple projects for major operators.

Kehn’s new position will see her play a leading role in deepening SBC’s working relationships with operators, helping to ensure that their changing requirements continue to be met by SBC’s market-leading events portfolio and media offerings.