Industry-leading sports betting solutions provider adds unique live feature to boost conversion and engagement.

SBTech has announced the launch of ProAct – its new Live Chat tool for the Chameleon360 iGaming platform. This additional feature enhances the all-round quality of the CRM systems supplied to SBTech’s rapidly growing portfolio of international partners.

ProAct is a cutting-edge multilingual tool which represents another key differentiator offered to SBTech-powered sports betting and casino operators. Conceived as a central component of the company’s best-in-class Omni-channel product, it is unique in the industry in terms of delivering proactive engagement across all channels, complete with customer triggers to alert agents instantly to the exact requirements of each player.

Carefully calibrated pushes deliver messaging to specific segments, with automated responses associated with different products, verticals, languages and topics available to streamline the handling of all customer queries. Customised client KPIs are fully integrated, with all information related to transactions, betting history and promotion uptake on hand to provide better customer support. Advanced filters, meanwhile, permit the upload of custom lists of players and allow the creation of bespoke agent groups based on customer demand and segmentation. The tool also incorporates post-chat survey functionality, for garnering feedback about agent performance for training and overall UI/UX.