Sports betting technology provider SBTech is welcoming a new CEO ahead of a potential sale or public floatation of the company.

Deutsche Bank analyst Richard Carter has been named SBTech’s new CEO, replacing outgoing chief exec Itai Zak (pictured), who has been with the company since 2011. Zak’s tenure saw a dramatic expansion of the company, including a tenfold increase in staff and expansion into multiple new markets across the globe.

Carter, who covered the leisure sector for Deutsche Bank, will assume his new role as of March 1. Zak told eGaming Review that he would stay on in a consultant capacity for a few months to ensure the transition goes as smoothly as possible, but Zak believes the company needs “a fresh outlook, fresh management and fresh vision” to take things to the next level.

The Times reported that the CEO switcheroo was a sign that SBTech was mulling a sale or a public share listing. Zak played coy as to the company’s future, saying only that no decisions had been made.