US-based gambling technology giant Scientific Games Corporation (SGC) has established a new sports betting presence in Gibraltar.

On Friday, SGC announced that it was establishing a new Sportsbook Operations team that will work out of the company’s Gibraltar office. SGC has also appointed Superbet and William Hill veteran Stuart Weston as its new VP of Sportsbook Operations for SGC’s interactive division SG Digital (SGD).

The new team is intended to boost SGC’s ability to help its customers ramp up their sports betting operations. SGC’s sports betting operations are powered by OpenBet technology, which SGC acquired via its 2017 deal for NYX Gaming Group, which had acquired OpenBet the previous year.

SGD’s senior VP of sportsbook Keith O’Loughlin said the expanded Gibraltar presence had created “a new ball game” for SGD and represented “a natural step up for our business” given the rapidly expanding legal sports betting market in the United States and the ongoing popularity of sports betting in international markets.