Scientific Games (SG) is barreling forward with its plans to take over the world. Recent announcements brought news of two new members to the team—Doug Albregts as the Executive VP and Group CEO for its Gaming Division, Tim Butcher in the executive VP and chief product officer role across all of the company’s divisions and Nikos Konstakis as the VP of the company’s new sportsbook. SG has added yet another veteran to the fray, picking up Steve Schrier to be the chief commercial officer of the firm’s digital division.

Schrier has been involved in a variety of senior sales roles for the past two decades, covering different aspects of technology, gaming and products. He is joining SG following a successful stint as the VP of sales for Playtech Plc. His appointment will begin in July of this year, and he will report to SG’s CEO, Jason Walbridge, in SG Digital’s office in London.

In a statement, the company said, “In his role, Mr Schrier will establish world-class customer partnerships and be responsible for all account management and business development across SG Digital.” SG Digital CEO Matt Davey said, “Steve’s appointment marks the elevation of our customer engagement strategy… to cement SG Digital… as a global digital gaming powerhouse.”

In no small part a result of the recent reversal of the U.S. Professional and Amateur Sports Protection Act of 1992 (PASPA), Schrier pointed out that the digital gaming industry “continues to go through a rapid period of transformation and SG Digital is advancing on all fronts under Scientific Games’ leadership.” He added that he and his team will be concentrating their efforts on creating “world-class” partnerships while providing unparalleled customer engagement.