Scientific Games Corporation (SGMS) has inked a free-play online casino deal with the Fantasy Springs Resort Casino in Indio, California.
The deal will see SGMS’ Williams Interactive division launch a branded version of its Play4Fun Network via online and mobile for the casino by mid-2015. Fantasy Springs guests will gain access to a variety of social casino content, including titles from SGMS’ Bailly, Barcrest, Shuffle Master and WMS divisions.
SGMS VP of commercial Bob Hays said Fantasy Springs’ players “will enjoy the slots and table games content in our white-label social casino platform just as they do across the casino gaming floor.” Fantasy Springs GM Paul Ryan said the deal was “an easy way to deepen our relationship with current players, while providing a differentiated offering targeting new additions to our loyalty database.”
Across the pond, SGMS is celebrating the first year of instant game sales with Santa Casa da Misericordia de Lisboa (SCML), the operator of the Portuguese State Lottery. SGMS inked a two-year pact with SCML last February that expanded the parties’ decade-old relationship to include instant game sales. On Wednesday, SGMS announced that 2014 instant game sales had risen 18% year-on-year under its watch. The trend has accelerated in 2015, with instant game sales up 35%.