90 Digital CEO Nick Garner says that if you are a website and the users want you and you have a purpose, then Google wants you in this edition of CalvinAyre.com’s SEO Tip of the Week.

A refresher on theme for this series of articles.

Because link acquisition is becoming less and less important these days, there is another factor which is filling the vacuum: engagement rank. Engagement rank is the part of the Google algorithm which affects search results through user engagement. To improve user engagement, there is a process and it’s called trust optimisation. Along with on-site optimisation, link acquisition, there is now trust optimisation which helps you improve your engagement rank. On to the article!

1. What makes a High quality site? A High quality rating requires at least one of the following high quality characteristics: